Melanie Shaw Ginn, President & CEO
With a superb track record as an innovator in advanced business strategies and solutions to socio-economic issues, Melanie provides her clients sharp, independent analysis and recommendations with a customized scope of work that delivers extraordinary results and unprecedented returns on investment. Since 2005, Ginn’s niche has been health care system transformation, uniting business principles, culture, and innovation to fuel proactive models that support academic achievement through population health management strategies. Through that work, Melanie has assembled an impressive team of subject matter experts to support her endeavors.
Melanie’s passion and genius lie in seeing possibilities and solutions amidst chaos. She specializes in creating functional business models that benefit children’s health, addressing multi-cultural health care disparities, and promoting return on investment measurements related to health care outcomes, particularly in relation to education and workforce achievement.
Melanie has served as a senior advisor, consultant, and collaborating partner to CVS Health and its Workforce Initiatives Group since 2007. She is the architect and project director for a CVS-funded, groundbreaking pilot project, now known as SMART™, a school health solution dedicated to improving academic achievement by breaking the cycle of poverty, through active access to health care. The flagship SMART™ clinic in Chicago transformed an existing failing clinic operation for pre-K–12 students. Now, Melanie is considered one of the nation’s foremost private sector experts on the subject and continues to work closely with CVS Health Vice-President and Chief Diversity Officer, David Casey, as well as Senior Workforce Initiatives Director, Ernest DuPont, as a thought leader and strategist to translate and scale the learnings from SMART™ into meaningful, systemic, and cultural change in the health care, education, and workforce arenas. Following the early success of the Chicago SMART™ Student Health and Wellness Center Flagship, Melanie has been asked to apply and replicate the learnings from her work with CVS to new stakeholders across the country including, Mary’s Center of Washington, D.C., Building Healthy Futures of Omaha, NE, Brown University, the Hispanic Heritage Foundation, numerous Washington D.C. advocacy and policy groups, Federally Qualified Health Centers, medical providers, and a state-wide initiative on behalf of the University of Alabama.
In 2015, she had the honor of meeting Dr. Liza Cariaga-Lo, Vice President for Academic Development, Diversity, and Inclusion and a faculty member in the Education Department at Brown University, who was intrigued by the dramatic results that the emerging best practice model experienced in its first years of operation. She saw the enormous potential that SMART™ clinics held for multitudes of stakeholders in education, health, and the workforce, and asked Ginn to co-author the initial White Paper on the model, which will be presented at a Congressional Briefing hosted by the Hispanic Heritage Foundation in Washington, D.C. in May of 2017. As a result, Melanie will serve as a Visiting Scholar at Brown University in early May, offering a preview of the model to Brown University’s School of Public Health faculty and students.
In 2016, Melanie was thrilled to add a key partner, her husband, Stacy Ginn, J.D., organically expanding her scope and brand from Melanie Ginn and Associates to Ginn Group Consulting. “Stace”, as he is known to colleagues and friends, is an attorney with an extensive finance background. He offers tremendous expertise and counsel to the GCC team and its clients, partners, and affiliates. Stace is instrumental in navigating the extensive scope of multi-party agreements required to create the new partnerships that are the hallmark of many of Melanie’s projects—in addition to the myriad of HIPAA, FERPA, and other regulatory issues entailed in working in educational and health care settings. The capacity to offer clients the comprehensive level of expertise that both “Ginns” bring to the table is a unique and powerful benefit held exclusively by Ginn Group Consulting.
In May of 2017, CVS Health and the Hispanic Heritage Foundation will co-host the Inaugural SMART™ Student Health and Wellness Symposium in D.C. Not only will the event offer a Congressional Breakfast Briefing, but also an opportunity for key stakeholders and students to collaborate and share their personal connections to this emerging best practice. Discussions will stem from themes, including the innovative change process, outcomes, opportunities, and barriers. In year one, the Chicago flagship site swiftly delivered dramatic results, receiving the highest praise from school administrators, who valued its full alignment with the school’s objectives. By year three, SMART™ directly reached and supported the academic achievement of over 85% of the student population. The school enjoyed unprecedented increases in attendance and Freshmen On-Track ratings, dramatically lowered disciplinary incident rates, and a 40% jump in the school’s quality rating.
As a corollary to her work, and because of her desire to measure, research, and manage in a way that would produce better health outcomes, Melanie co-created the customization of a software application tool, ethosRx (Electronic Tracker of Health Outcomes System) with Results Online. This tool allows entities to track and report on individual and de-identified, aggregate population health and educational data and subsequently design individual and collective interventions based on those findings. Additionally, one of GGC’s most powerful analytical tools is Expected Value-Return on Investment (EV-ROI), a methodology for monetizing outcomes developed by its co-collaborator, Andrew Gluck, MBA, of Social Capital Valuations, LLC. Together they pioneered an application for health, social, and community-based programs. Before founding MGA, Melanie was recruited to the Ohio River Valley region to oversee the creation and construction of the 52-acre, state-of-the-art Cincinnati Bengals Summer Training Camp facility at Georgetown College—a landmark venture she directed from the business plan through construction to annual operations. Construction included an “Olympic-style village” with a tri-level stadium, conference and training center, practice fields, and residential housing. This role required her to engage and negotiate with a wide variety of stakeholders, including the National Football League (NFL), Bengals’ Owner, Mike Brown, city and state officials, and major corporations like Toyota Manufacturing of North America. The expansive new facilities drew unprecedented national publicity—as well as the attention of the NFL—as a model project for future infrastructure collaborations and the league’s shift to leveraging summer training camp as a fan engagement opportunity. The facilities and the training camp’s marketing events were featured in Sports Illustrated, a myriad of media outlets, and on HBO’s Emmy award-winning series, Hard Knocks.
Melanie was sought for the NFL project due to her extensive experience in economic development work in Washington State, where she gained significant standing at a very young age for her innovation in the areas of public-private partnerships, finance, human resources, public relations, fundraising, and capital project development. A significant testament to this was her leadership in securing funding and overseeing the construction of a new Visitor’s Center and Chamber of Commerce headquarters in the City of Anacortes’s Historic District, which launched a successful multimillion-dollar downtown revitalization that is evident to this day.
Wherever her next challenge takes her, at the heart of her success is the courage to pioneer on “the road less traveled”—and in most cases, “never traveled”— as well as a commitment to deliver cutting-edge solutions that produce measurable outcomes with a high return on investment for her public and private sector clients and their stakeholders.
Melanie is a Magna Cum Laude graduate of Florida State University with a Bachelor of Science degree in marketing and public relations. She also attended the American Chamber of Commerce Executives (ACCE) postgraduate program for Organizational Development at Stanford University. She is the co-author of numerous white papers including, “The Economic Impact of School-Based Health Centers”; “Adoption of School-Based Healthcare (SBHC) Innovation Model”; “The Consequences of Youth Risky Behavior”; and “The Value of Risk Assessments for Adolescent Students.” She has also published an array of Expected Value-Return on Investment analyses on school-based health, relationship and marriage education, and youth programs.
Melanie Shaw Ginn